New Digital Marketing and Leads Generation Marketing Tactics for Converting more leads in 2017 by Using Facebook Ad
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One of the most effective things you can do to increase revenue is to increase your conversion rate; if you’re only getting two out of every 10 visitors to convert, it’s a much better option to learn how to optimize your website to convert four out of 10, than to double your number of visitors. Based on time-proven tips and strategies, I’ll be sharing 12 conversion optimization tips that online business owners should consider in 2017
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Address the Mobile Browser: When it comes to conversion, your visitor’s mobile experience plays a major role; this is especially important when you consider the following statistics: More people now access the Internet on their mobile devices than on a desktop computer. Mobile influences eCommerce sales directly to the tune of $76.79 billion annually and indirectly to the tune of over $1 trillion annually.
Work on the Sales Experience: Recent research by Showpad and Demand Metric reveals that a bad sales experience can result in up to 72 percent in lost sales, and that it often takes months or years to recover from the damage that ensues. Limit the Number of Checkout Form Fields: Research has established that introducing more form fields will always lower conversion rates, and this is worth considering as you prepare your conversion optimization strategy for 2017.
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Include the Right Number of Options: Two things are anathema to good conversion rates; the first is availability of too many options, while the other is lack of options. In the Paradox of Choice, American psychologist Barry Schwartz reveals that giving people too many options will paralyze them, confusing them about what choice to make and as a result lead them to make no choice. Make sure you don’t include too many options for your users; usually, if your goal is to get people to take a desired action, then make it so that that’s the only option they have; if you want someone to subscribe to your site, eliminate social sharing buttons from your landing pages.
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