If you think that you do not need to market your tax firm you are dead wrong, word of mouth will only generate a few tax leads, American Niche Marketing Services specializes in generating high quality tax leads.
Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate.
We look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
WHAT IS A BRAND? Your brand is
more than just the logo on your letterhead and business cards or your business
name. It is your corporate identity. An effective brand tells the world who you
are, what you do and how you do it, while at the same time establishing your
relevance to and credibility with your prospective customers.
Your brand is
also something more ethereal. It is how your business is perceived by its
customers. If your brand has a high perceived value, you enjoy many advantages
over your competition, especially when it comes to pricing. Why do you think
people are prepared to pay stupid money for items of clothing with the initials on them? Perceived value. Perceived value as a result of
very effective brand promotion resulting in very high brand awareness.
Now, I'm not
saying we all need to rush out and start creating brands that are going to be
recognized the world over. Most of us simply don't have the time or other
resources necessary. What I am suggesting, however, is that it is possible for
your brand to dominate your niche.
WHY DO I NEED TO
CREATE MY OWN BRAND? We touched on
this in the previous section when we looked at what a brand is and how it can
be used to increase the perceived value of your products and services. The main
reason for creating your own brand is to differentiate yourself from your
competition. New websites are a dime a dozen. So are home-based businesses. You
need to constantly be looking for ways to set yourself apart from your
competition. Your brand can do that for you.
Efficient Marketing Another good
reason for creating your own brand is to make your sales force (even if that's
a sales force of one - you) more effective and efficient. Imagine if you
didn't have to spend the first 50% of your time with a new prospect explaining
who you are, what you do and how you do it. What if your brand had already
communicated that for you? You can spend 100% of your time focusing on sales
rather than educating your prospects about your business
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