Wednesday, December 6, 2017

If you think only big corporate names need to think about things like brand names, think again.

If you think that you do not need to market your tax firm you are dead wrong, word of mouth will only generate a few tax leads, American Niche Marketing Services specializes in generating high quality tax leads.

 Tax leads


Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. 




We look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.

 Tax leads


WHAT IS A BRAND? Your brand is more than just the logo on your letterhead and business cards or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.


Your brand is also something more ethereal. It is how your business is perceived by its customers. If your brand has a high perceived value, you enjoy many advantages over your competition, especially when it comes to pricing. Why do you think people are prepared to pay stupid money for items of clothing with the initials on them? Perceived value. Perceived value as a result of very effective brand promotion resulting in very high brand awareness.
Now, I'm not saying we all need to rush out and start creating brands that are going to be recognized the world over. Most of us simply don't have the time or other resources necessary. What I am suggesting, however, is that it is possible for your brand to dominate your niche.


WHY DO I NEED TO CREATE MY OWN BRAND? We touched on this in the previous section when we looked at what a brand is and how it can be used to increase the perceived value of your products and services. The main reason for creating your own brand is to differentiate yourself from your competition. New websites are a dime a dozen. So are home-based businesses. You need to constantly be looking for ways to set yourself apart from your competition. Your brand can do that for you.


Efficient Marketing Another good reason for creating your own brand is to make your sales force (even if that's a sales force of one - you) more effective and efficient. Imagine if you didn't have to spend the first 50% of your time with a new prospect explaining who you are, what you do and how you do it. What if your brand had already communicated that for you? You can spend 100% of your time focusing on sales rather than educating your prospects about your business


Another benefit of branding is that the efforts you expend increasing your brand awareness through promoting and marketing your brand to your target market automatically transfers to your products and services. 

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Appointments for the Accounting, Financial, And Insurance Services Industry Since 2015, America Consumer Niche Marketing has been a leading direct marketing solutions provider delivering professional telemarketing services for sales lead generation and appointment setting in the financial services sector. We enable firms in the industry to capture their target market more effectively and efficiently, helping them achieve growth by generating qualified finance leads and setting high-probability professional services sales appointments. America Consumer Niche Marketing works with accounting and tax specialists, credit institutions, financial advisors, and insurance agents worldwide, connecting them with prospective customers, promoting their professional services and setting appointments for their sales team. In all, our areas of specialization can be classified into four main groups: accounting/tax, insurance, financial planning, and financing/loans appointment setting services which are performed by professional telemarketers who have considerable experience in each category.

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Need prospects - leads for your business?
American Niche Marketing specializes in generating quality leads. Tax leads, Student loan consolidation leads, credit repair leads, debt relief leads.