A niche market is simply a group of people with similar interests and needs. They are very passionate about their topic of interest.
Think of a small pond packed with starving fish and you have the bait specific to their needs; they will like what you have to offer the best. This is a niche; American Consumer Niche Marketing can help your business find prospects in your niche market.
Why niche marketing? Well, unless you are a huge corporation with bottomless pockets, niche marketing is the way to go. You see most of the large corporations blow off niche markets because they are not trying to make an additional $1000 to $15000 per month like many home-based business entrepreneurs and other small business owners. They are seeking to make millions per month, which is good for you because you don’t have to compete with those companies that have massive marketing budgets.
It really is easy to find potential customers in niche markets. Here are some examples: You get the picture. Before you decide which niche market to target for your home- based business, here are four important points to consider:
1. Is the market easily defined and reachable? Do you know where they hangout? What kind of trade journals or publications do they read? Do they have clubs or are members of organizations?
2. Is the market small enough that you will not have tons of competitors, but still large enough for you to make a good profit?
3. Does the market have the money to spend?
4. Does the group have an insane passion for their hobby or topic of interest? Do they eat, sleep, and breathe their hobby? Doing research related to these questions will help you pick the perfect niche market for your home-based business. As you think about starting a home-based business and what market to target, follow the above suggestions and you will be way ahead of many other home-based business opportunity seekers who want to start a work-at-home business.
No comments:
Post a Comment