Influence Marketing
We have real time leads from taxpayers that owe under $10,000 to the IRS. Many of these taxpayers actually owe A LOT more to the IRS and have YEARS of un-filed tax returns!!! We need to sell these leads asap! We are going to sell these leads on a first come, first serve basis.
1. Remember, someone with 20,000+ followers on You Tube can still be an influencer if their audience matches yours. Plus, they’ll cost a whole lot less.
2. Take the time to research the influencer's you may want to work with. Identify if their audience matches yours, and then get to know them for a while by engaging with them on social media.
3. Understand what compensation norms are in your niche for influencer's. Don’t insult the influencer with your offer.
4. Check your ideal influencer’s other channels. If they’re popular on one, it doesn't necessarily translate that they will be on others. But, if they are that will help any partnership on one channel bleed over to the others.
5. Help influencer's’ drive traffic to their message by promoting your campaign with them across all platforms. Your influencer is more likely to go the distance when it’s benefiting them more than they expected by the traffic surge you generate.
6. Spread any influencer messages that you’re considering entering a partnership with before you contact them. This is a good way for them to get to know you before they enter a deal with you.
8. Do the hard work for the influencer. Interview them on your channels, promote them on your channels, and you may get their attention without appearing pushy.
9. Offer influencer's an adventure rather than a campaign and you’ll get a lot more enthusiasm.
10. Avoid spamming influencer's to try to get them to promote you. For example, do not continuously tag an influencer with your brand remember that your audience can also tag influencer's when they share.
12. Determine the features of the type of influencer's you want to partner with before you start looking for them. It’s important to develop some criteria so that you don’t waste time, money, or effort.
13. Never rely on only one influencer or only influencer's in your marketing campaigns. Multi-platform and multi-channel approaches are always more fruitful.
14. Provide influencer's with all the materials they need to do a good job for you. For example, if you are marketing a cookbook and they’re going to make your recipe, consider their expenses and the time it takes to do the work in your offer.
15. When choosing influencer's, check how well they engage with their followers before asking them. Engagement is more important than follower count.
16. Set a standard for each social media channel before engaging with the influencer. For example, must have 20K YouTube Subscribers plus a habit of responding to comments.
17. Smaller business accounts often have excellent engagement, which is very important in influencer marketing campaigns. After all, a responsive audience is more important than a large audience.
18. Understand who your ideal audience is so that you can better match your audience with the influencer's’ audience.
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