Inbound Marketing: This type of marketing works on the principle of understanding specific customer groups, with specific needs.
This then forms the basis of research that leads to product design. The other players that form major contributors are packaging for the specific demographics and it’s pricing thereof. How does one describe a product such that the customer understands the product/service and its differentiation from the competitors, if any.
The most important part is determining the personality of the product and what language should it communicate in to the customers. Outbound Marketing: This is the traditional method of marketing where the company initiates a conversation with the intent of sending a message out to the customer.
Outbound Marketing is the opposite of Inbound Marketing and follows the traditional approach to marketing using offline methods such as trade shows, direct mails and customer calling. It intends to interrupt what you are doing or following and instigates the customer to change their current course of action or thought process.
This is what makes this form of marketing less effective as compared to Inbound Marketing since it is attempts to bring out a change and resistance to change is always a tough phenomenon to overcome. While this may be the conventional method of marketing but it is also less effective as compared to Inbound Marketing. Inbound Marketing is also in line with how the society today views its marketing needs, a company shouting its needs is not really something that we want anymore, we want a company to be able to pass a message in an organic way, non intrusive and un-obstructive where a customer still feels that they are in control of the decision process and they are not forced into making a decision by a brand that shouts its value. The rise of the internet has given rise to the concepts of Inbound Marketing, the consumer is no longer reliant on billboards and TV ads to learn about products. The web has empowered a new generation of users and marketers, it has bridged the gap that separated the two and made it possible to reach a wider audience, speaking the language that they do. It has opened a whole new world of finding, buying, researching brands and products. The two way dialog now facilitated by social media has
The basis being that this type of marketing is trying to earn a customer’s respect and not buy it, it is finding the right communication strategy that will bring the customer to the brand and incite them to engage in a conversation. Some of the most common tools to achieve this are done using social media, creating content that engages the user such a blogs, podcasts.