Are you convinced you need to create your own brand? Where do you start? It needs to do all these things at the same time as establishing your relevance to and building credibility with your prospective customers.
Write A Mission Statement So, let's start by creating a mission What is the mission of your business? Obviously, you're in business to make a profit. But making a profit is a byproduct of a successful business.
Focus instead on how you choose to achieve that profit. What are your core values? A good place to begin thinking about your mission is to put yourself in the shoes of your customers. Put yourself in their target market. Let's say your business is web hosting. If you're in the market for a web host, what things are important to you? Different people will be looking for different benefits but you can bet that they want their website to be accessible to site visitors so reliability will be high on their list. Price is also likely to be high on the list as is 24/7 technical support. These things will be highly important to some and less important to others.