One of the most effective things you can do to increase revenue is to increase your conversion rate

New Digital Marketing and Leads Generation Marketing Tactics for Converting more leads in 2018 - 2019 by Using Facebook Ads.

One of the most effective things you can do to increase revenue is to increase your conversion rate; if you’re only getting two out of every 10 visitors to convert, it’s a much better option to learn how to optimize your website to convert four out of 10, than to double your number of visitors. Based on time-proven tips and strategies, I’ll be sharing 12 conversion optimization tips that online business owners should consider in 2017

Address the Mobile Browser: When it comes to conversion, your visitor’s mobile experience plays a major role; this is especially important when you consider the following statistics: More people now access the Internet on their mobile devices than on a desktop computer. Mobile influences eCommerce sales directly to the tune of $76.79 billion annually and indirectly to the tune of over $1 trillion annually.

Work on the Sales Experience: Recent research by Showpad and Demand Metric reveals that a bad sales experience can result in up to 72 percent in lost sales, and that it often takes months or years to recover from the damage that ensues. Limit the Number of Checkout Form Fields: Research has established that introducing more form fields will always lower conversion rates, and this is worth considering as you prepare your conversion optimization strategy for 2017.

Include the Right Number of Options: Two things are anathema to good conversion rates; the first is availability of too many options, while the other is lack of options. In the Paradox of Choice, American psychologist Barry Schwartz reveals that giving people too many options will paralyze them, confusing them about what choice to make and as a result lead them to make no choice. Make sure you don’t include too many options for your users; usually, if your goal is to get people to take a desired action, then make it so that that’s the only option they have; if you want someone to subscribe to your site, eliminate social sharing buttons from your landing pages.

The internet is the hottest place today to earn cash. If you are planning to start an online business, then you first need to know that although the internet will potentially generate a lot of cash for you, it doesn’t mean that you will be able to achieve success overnight. You still need to work hard even if it is an online business, and, if you want to become successful with your new online business, you need to market it on the internet. You have to remember that if you have a new website, no one knows about it and if someone knows it exist, he or she wouldn’t care. You have to market your products by marketing your website. It's how it works in the internet. It is also important to remember that marketing on the internet is different from marketing in the real world. In fact, even the most experienced marketers in the real world have hard time marketing in the internet. It is a new kind of marketing and it will require different strategies to make things sell.

There are free ways to market in the internet. However, these free ways can be a pain. Unless you are a really good writer, it is often very hard to catch people's attention in the internet. If you are just a beginner in the world of internet marketing, then you might want to try out Facebook. Here, marketing is easy, effective, and is very cheap. Facebook is basically a social networking website where each member will build their own network of friends. Here, people will be able to communicate and have lots of fun with the different applications available. With over 60 million active subscribers and still continuing to grow, you will obviously see that Facebook is definitely the place to market your products or services. You don’t have to worry about traffic as with the amount of people logging in and out each day, you know that you have your clients here. All you need to do is get them to your website.

After becoming a member at Facebook and building your own network of friends and also after completing your profile, the next step is to start using Facebook Ads to market your products or services. Facebook Ads is basically a pay per click advertising tool offered by Facebook to its members and is used within the Facebook website. The great thing about Facebook Ads is that it will let you decide your target clients according to interests, age, gender and other general information. You will also be the one to decide the daily budget for the advertising. This way, you will be able to try out your advertising without investing a lot of cash. If you are just beginning to advertise, don’t expect to get results right away. It's all a matter of trial and error. Besides, nobody's perfect. You have to find out what your target market wants in an advertising campaign or what will get their attention. With Facebook Ads, you will be able to do this. So, if you are just starting out with your online business and you want to promote your products, services and your website in the internet, you might want to try marketing in Facebook Ads. Here, marketing is a lot more fun, cheaper and also very effective.