Award-winning marketing and lead generation programs that help you launch and grow a solid client base. Leveraging technology to drive business goals.

Award-winning marketing and lead generation programs that help you launch and grow a solid client base. Leveraging technology to drive business goals.

Your business is supported by our Three Dimensional Marketing Plan that is comprised of online marketing, offline marketing and public relations. In an effort to incorporate the laws of branding, new media techniques and on-demand tools, we have created a marketing strategy unlike any other in the industry. 

This program allows you the ability to explore a full comprehensive approach towards effectively marketing to your clientele. Lead Generation We fully fund more than one million dollars annually to increase brand awareness, generate leads and ensure the growth of our clientele base and website visitors.

Using search engine optimization, paid search and our innovative online search engine display advertising, we attract vacation seekers who are surfing the Internet and encourage them to visit our website.
Exclusive Promotions
We fully fund $600,000 annually to create exclusive promotions that you can pass directly onto your clients with offers that can’t be found anywhere else.
Exclusive offers include free onboard credit, free shore excursion, free spa treatments and more

Social Media

We support your social media efforts by providing you with timely content for your postings and by sharing best practices.

Video Program

We offer you an industry-first, revolutionary library of professional travel videos for you to use with your business – FREE to you! These 50+ videos are presented by a travel host and highlight cruise ships, destinations, all-inclusive resorts and more.

It’s simple, video produces results. Travel videos enable you to educate and entertain your clients while helping you increase sales. Website visitors who watch a video are 64 percent more likely to make a purchase from you, and 93% of travelers are inspired to book a vacation after watching a video.

Videos are professionally produced and ready-to-use on your personal website, social media and television commercials.Unlimited Mobile-Friendly Marketing We design, build and send 2.8 million emails a month on behalf of our franchise owners.
Emails are personalized with your contact information. Plus, all links within the email are sent directly to your personal business website. Our email re-marketing program automatically follows-up with customers who shopped on your website but did not complete a purchase. These emails captivate the customer with cruise options that may be of interest to them based on their search, ultimately encouraging them to return to your website or contact you directly.


Direct Mail Program

Our automated direct mail program is completely turnkey and done on your behalf – saving you time and money. The program features a built-in customer segmentation tool so you are able to market to your most qualified clients.
Individual cruise line postcards and mailers, brochures and our own award-winning, in-house World Traveler magazine are all included in this program. Offered with our magazine, your customers have the chance to win a free vacation.
These mailers are personalized with YOUR Franchise contact information and sent directly from the printer to your client database and/or to your prospects.

On-Demand Print and Sale Collateral

Your online publishing tool, Cruise Create Plus, is your one-stop-shop for on-demand print and direct mail marketing programs. This ordering feature allows you to securely upload a mailing list, manage current lists or create a new list of clients. You’ll be able to customize professionally designed collateral including flyers, magazine and newspaper ads, postcards, trade show displays, and various other marketing materials.



Public Relations

Our Communications team has created a collection of fully customization press releases to assist each franchise owner in developing a successful localized public relations and self-promotional strategy. We work closely with the marketing and business development teams to ensure you get maximum exposure for promotions and local events. One-on-one media training is available if you secure speaking or interview opportunities.

Are You Already Marketing On The Internet?

Are You Already Marketing On The Internet?

Take a moment to think about how you would really answer this question.

If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity. 

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website. 

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience. 

Explaining Leads in Terms of Dating Why Sales Leaves People Cold!

Explaining Leads in Term of Dating Why Sales Leaves People Cold!

When some one visits your website, whether through SEO, AdSense or any other means, they are essentially going to be cold leads. 

That means that they fall into your demographic and they are potentially going to be interested in your niche, but they have at no point demonstrated any loyalty to your brand and nor have they given you permission to contact them and/or try to sell to them.

When this happens, and you try and sell, this is then going to feel pretty much like cold calling. They don’t know who you are, they have no need to trust you and here you are trying to get them to buy something from you. This is essentially the same thing as approaching a stranger in a bar and asking them to come home with you there’s no pre-amble and it ends up coming across as rather rude. Ultimately, your chances of getting a positive response are much lower as a result!

How to Warm Them Up First

Therefore, it’s important to think about your lead lifecycle. Instead of trying to sell to cold leads, you’re trying to impress them with your value proposition, with the quality of information you’re giving away free and with the way your brand aligns with their values.

When you do this, you create warm leads – people who have given you their contact details and invited you to contact them.

In terms of dating, this is the equivalent of meeting someone you like in a bar, chatting to them for a while and demonstrating your good humor and then asking for a number. In the long term, the latter approach is likely to lead to a much better outcome for all parties involved!

The Basics of Marketing Marketing is a vast field and the trends, activities and organizations are constantly changing and evolving so it would not be wise to define preset guidelines to the basics of marketing. It is essentially the positioning of a product, which a customer needs in a particular place at a price that the customer sees value for money for the product/service.

The Basics of Marketing Marketing is a vast field and the trends, activities and organizations are constantly changing and evolving so it would not be wise to define preset guidelines to the basics of marketing.  

It is essentially the positioning of a product, which a customer needs in a particular place at a price that the customer sees value for money for the product/service. 

Any product/service that is able to address the above has successfully marketed itself. The list might seem relatively simple but there are several contributors that lead to a seemingly simple desirable outcome and it takes extensive research and accurate analysis of the data targeted and created in the demographic basis which the pricing is determined. 

It is worthwhile to note that marketing is the study of several factors and there are times when the most expensive marketing fails to return value for money, on close inspection it would not be hard to find that one or more of the primary contributors have been overlooked. How marketing is approached can broadly be classified into one of the two categories mentioned below. 

Most often companies create a product that they think the customer needs and then spend money and crucial budget on getting the customer to accept the product/service. It is not about what they think the customer needs, it is about knowing what the customer demand is and then working on it. There is no use creating a beautiful garden which might not flourish in the climatic conditions of the target market:

Facebook: Changing the Way You Advertise On the Internet Using Facebook to Generate Targeted Traffic to Your Website With this amount of people, you have to consider that this is truly an internet marketer's dream. If you are new to internet marketing, then you might want to know about Facebook marketing. Unlike any other types of internet marketing, Facebook marketing is a lot easier but is as effective.

Facebook Marketing: The Basics of Facebook Ads; Facebook Marketing: As a Marketing Tool Facebook also provides a lot of fun things for people to do. It has applications that can let members interact with each other and it also provides a great way for people to communicate with each other.

Immediately Increase Sales 100%

Immediately Increase Sales 100%

Need to expand deals inside your organization? It's not as difficult to do as some may have you accept. In spite of the fact that we as a country are amidst a financial downturn these previous two years, your organization does not need to be. What takes after are three basic strides to expand deals, regardless of the monetary conditions. 

Streamline your promoting; Buyers today are immersed day by day with promoting effort and requesting. In all honesty, the greater part of these publicizing effort are not worth the cash spent on them. Why? Since they keep on using an indistinguishable techniques from their rivals (regular postal mail, announcements, web promoting, TV publicizing, and radio publicizing) and in a similar way. 

What has come about is a general public safe to "pitches", "points", and "traps" that inspire them to wind up purchasers of your items. A few tips to disentangling your publicizing: Maintain a strategic distance from platitudes. Most are abused at any rate. Be better, not best. Most items are pitched as "the best" of their kind. Shoppers don't generally require the best, in any case. They simply require items that are superior to most. Toning it down would be ideal. Try not to permit your message to end up distinctly lost in the tsunami of boosts tossed at purchasers. Shorter, concise messages function admirably. 

Focus on the few; When you have started to just you're publicizing, center your message around those few individuals who start inclines instead of tail them. Maybe you have companions like this-they delight in finding new items to love. They appreciate having the "most current" item, the "coolest" thoughts, the "distinctive" contraptions. These sorts of customers get to be strolling boards, and ought to be the concentration of your publicizing. They really do the majority of the promoting work for you. A few tips: 

Comprehend what improves your item. Make it the topic of your promoting message. Comprehend what makes your item unique. Underscore this. Stress less over the individuals who are passionless towards your items. Stress more over those that are amazingly energetic. Take into account them. 

Manufacture the relationship as opposed to the deal; Improving as a sales representative is simple: enhance your relationship abilities. Most shoppers are searching for genuine feelings of serenity instead of items at any rate. Try to first form trust and comprehension in your associations with buyers. There are over twelve hair salons inside five miles of my home, yet I generally drive twenty minutes longer to get my hair style every month. Why? Since I make the most of my association with the people that trim my hair at this specific shop. We talk, we chuckle. I appreciate the experience. In this manner, I return, despite the fact that it is more than ten miles from my home, and to some degree badly designed. I don't pay for the hair style as much as I do the relationship.


A few More Digital Marketing & Online Marketing tips: Concentrate on delivering esteem more than offering items. Make quality items, procure quality individuals. Find out about your clients at each open door Talk value last, not first. On the off chance that cost is the deciding variable for purchasing your item, you've lost control of the business discussion. Center rather around the purchasers needs and needs, then look to meet them.