Marketing strategies to generate quality prospects in 2018.
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn’t hear anyone knock and just as you are about to say something he begins in a calm and measured voice.
‘Here's the deal’
‘I am going to
advertise your product on a billboard at the busiest junctions in every city of
the world.'
‘I will tell you
how many people see this advertisement and I will tell you their age,
nationality and gender.'
‘I will tell you
what they think of your product and in many cases I will give you their contact
details. While they are reading the billboard I will make it possible for them
to view your website and, if they feel the urge, make a purchase.'
‘I will have all
this ready in two days and it will cost you less than a small advertisement in
your typical trade journal.’
He pauses.
‘Interested?’
Now you might
think that such an offer was too good to be true, you might think that you are
going to wake up soon or maybe that it really is time to get a lock on that
office door.
But let's just
take a minute. If you are still reading this I am that man who has come from
nowhere and offered you a deal.
The advertising
site is on the Internet and the billboard I'm offering is the humble online
survey. Stop for one
moment and start to associate an online survey not with 'market research' but
with 'marketing'. Not any type of marketing but 'Marketing' with a capital 'M'
and in flashing neon lights. Marketing that is quick, direct, effective and low
cost.
Publish an online
survey and advertise it on a website, or via email, and like a billboard by the
side of a major road junction, your message will appear in front of people. But
unlike a billboard where the number of people that see an advert has to be
estimated (based on an arbitrary percentage of total volume of traffic), the
online survey records the number of times a survey is started.
Surveys can ask
demographic questions such as gender, age and nationality and in doing so you
are obtaining metrics about the effectiveness of your promotion and are
interacting with the respondent on a one-on-one level. Unlike billboards
where the message is often subliminal, or maybe just trying to achieve brand
awareness, with online surveys you have the opportunity to connect with the
public to find out what they really think about your product, how it relates to
them, how it is perceived.
Using a website
like http://www.surveygalaxy.com it takes only minutes and hours to create a
survey and using the power of the Internet an online survey can reach hundreds
of thousands of people on a daily basis.Throw in a prize
as an incentive for people to complete the survey, maybe some Pay Per Click
advertising to capture an even wider, or more focused audience and you are
still talking low cost effective marketing.
"So tell me.
Do we have a deal?"
