The NPD Group, founded in 1967, provides market
information and advisory services to help companies make better business
decisions.
The world’s leading companies rely on us to help them
develop and offer the right products and get them in the right places
at the right prices for the right people in order to grow their
businesses.
We conduct more than 12 million surveys each year.
People like you complete these surveys to share their opinions.
Companies use the survey information, plus information we get from
retailers, to improve decisions throughout the business process:
strategic planning, product development, marketing, sales, and measuring
results.
As a member of this online research community, you
can make a difference when you complete surveys about the products you
buy, services you use, stores you shop in, and much more. We'll merge
your opinions with those of other members. The companies and brands you love rely on this information, and the media often quotes it in news reports.
We cover a wide range of industries, so whether
you're a foodie or a fashionista, or you think about video games or
vacuums, we want to hear from you. Your opinions matter. Participating
in our research is the best way to make sure you're heard!
Here's a look at our industries:
- Accessories
- Apparel
- Automotive
- Beauty
- Consumer Electronics
- Entertainment (Music/Video)
- Food and Beverage
- Foodservice
- Footwear
- Housewares and Small Appliances
- Imaging
- Information Technology
- Mobile
- Sports
- Toys
- Video Games
For additional information, contact:
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