Personal Loans

Tuesday, January 10, 2017

Advertising 101 For Entrepreneurs

Advertising 101 For Entrepreneurs



Now that we’ve covered the approach you’re going to take in your ads let’s take a look at “Aspects of the Approach”. These are actually subsections that needed a place to live, but don’t tell anyone.

 
  • Tone & Personality:
  • Break the Limits.
  • Turn Adversity Into Advantage.
  • Use What’s Already Available.
  • Can the Approach Work?
  • Frugality Makes You Timely.
  • Watch Your Language.You have to make a decision about your ad relating to its tone and personality.  What disposition/character/behavior/or attitude is going to be the most effective? 


Now tone is the undercurrent of your ad or the mood.  Personality is the make-up of the ad’s character.  It’s important to think about this because some advertisers ignore it and when they pull the pieces together (picture, copy, etc) the ad doesn’t project anything.

For instance think of the grabber line being, “Big budget delivers big results.”  Hmm?  Just as money can’t solve all social ills, big budgets don’t automatically create inventive advertising.   Many times we’ve seen an enormous budget plus a rotten idea = a huge failure.  Yet, there are times when we see a small budget plus a first-rate idea = marvelous success.  Be prepared to make do and still make it fantastic.

If you have a small ad, demonstrate that you’re better than the space you’re in.  Remember the prospect doesn’t care about the size of the ad, he only cares about what you’re doing for him.

If your client insists on showing woodchucks in his jewelry ad, turn out the best woodchuck jewelry ad ever.  You’ll get points for originality, and because it’s a “zag” you’ll probably get results.

Before you spend a lot on photos and illustrations, look at what you have lying around.  It’s free.

Not to discourage free form thinking, but you should reject approaches that demand too much BLT (budget, labor, and time).  Instead, prepare ads that require your talent and not months and bucks.

The smaller the production budget, the sooner your ad can get in the market.  This is the “Rule of Thumb.” The reason is because you’re not relying on other resources.  So, unchain your ads from expenses and move fast.

This is worthwhile because if economic conditions suddenly change (and they will), you can quickly respond with a new ad message that addresses the new economy.  You might decide to say, “Now more than ever, it pays to use our product.”  You’ll again leave your competitors in the dust because they’re tied to expensive ads and long production timetables.

Most people don’t realize the power that’s packed in language.  One misused phrase can upset thousands of people, so keep you antennas up and use your judgment.

For instance, use nothing at the expense of a certain group.  This will offend people.  Instead, show that an ad can get results from scores of readers and a smile from every one of them.

Don’t make fun of the prospect in a “we’re just kidding” way.  He’s not paying much attention to your ad, so he won’t get the subtle nuances of your wit – only enough to be insulted.


If you can follow these hints you should be able to work out a “cracker-jack” ad for either yourself or a client.  Next week we’ll take a look at handling the media.
-
Labels: ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Facebook Marketing

Facebook Marketing
We generate tax leads, student loan leads, credit repair leads with Facebook, Twitter, Pinterest

Generate quality Credit Repair Leads, Pay Per Calls, Debt Relief Leads

Generate quality Credit Repair Leads, Pay Per Calls, Debt Relief Leads
Using Google Ad-words To Drive Laser Targeted Traffic The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub niches.

Generating Top-Quality Sales Lead

Generating Top-Quality Sales Lead
Appointments for the Accounting, Financial, And Insurance Services Industry Since 2015, America Consumer Niche Marketing has been a leading direct marketing solutions provider delivering professional telemarketing services for sales lead generation and appointment setting in the financial services sector. We enable firms in the industry to capture their target market more effectively and efficiently, helping them achieve growth by generating qualified finance leads and setting high-probability professional services sales appointments. America Consumer Niche Marketing works with accounting and tax specialists, credit institutions, financial advisors, and insurance agents worldwide, connecting them with prospective customers, promoting their professional services and setting appointments for their sales team. In all, our areas of specialization can be classified into four main groups: accounting/tax, insurance, financial planning, and financing/loans appointment setting services which are performed by professional telemarketers who have considerable experience in each category.

Need prospects - leads for your business?

Need prospects - leads for your business?
American Niche Marketing specializes in generating quality leads. Tax leads, Student loan consolidation leads, credit repair leads, debt relief leads.