Personal Loans

Tuesday, December 12, 2017

Video marketing services for Tax Firms, CPA needing to generate quality tax resolution leads, tax leads.

Video marketing services for Tax Firms, CPA needing to generate quality tax resolution leads, tax leads.


The reason for this is because most small biz have not been pitched with the idea OR the service has been prohibitively expensive.  Many small businesses will not have over $5000 to drop on a video, but some will. 



The safe assumption is to only target business that are established, thriving, and appear to be able to afford modestly high-ticket services.  For example, a decent pizza place will net somewhere near $5k to $10k per week. 



Asking them to pay $5k for a video is usually a non-starter. However, the owner would likely be open to spending $1k to $2k if properly sold on the benefits of video.  Of course you can get most videos produced offshore with outsource for very cheap, especially those short animated whiteboard videos or the text-only type. A few hundred bucks expense, with a ‘retail’ price tag of $997, will see you earning a decent profit per video, without doing any video production. As far as the content of the video (most consultants and owners get stuck at this point) you only need to look as far as the businesses’ current marketing campaigns. Just translating one of their brochures, flyers, articles, or website promotions into a video will be adequate.  If you’re a student of direct response marketing, you could also author (and charge a hefty fee) a unique video script that helps that business meet their goals.  

I can confirm this. I’ve built a huge business with video sales letters, and I believe they helped me become one of the better known sellers out there. So, I should not have to sell you on video being awesome; however, you will have to introduce these concepts to business owners and show them that video will be helpful for their business. Relax it is a lot easier than it sounds. Many owners already want a video or a video campaign, they just don’t know how to roll one out or have been quoted some astronomical price from a local agency. Heck, I was once quoted $6,500 for a 5 minute video! And you know what, I paid for it because I knew that video could make me at least $25k. It ended up making me nearly $100k. Considering that video has been proven to drive engagement, clicks, traffic, sales, inquiries (such as inbound leads) and build loyalty most owners can be convinced to try video marketing at least once; especially when the price is right.


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