30 New Mobile Marketing Strategies for 2018
1. If your website isn’t mobile friendly, you’re going to lose a lot of customers.
2. Technology and trends change fast so it’s important to keep up-to-date on them.
3. Everything that can be done on your website needs to be available on mobile.
4. For mobile marketing, keep your messages short and to the point. Screen space is sparse.
5. Don’t overlook email. Most people are checking email on mobile devices so consider how your customers are reading them before you format them.
6. Remember: Social marketing is mobile marketing.
7. Discover a problem your audience has that can be solved with a simple mobile app. Then you’ll always be with your customers.
8. Incorporate mobile into your live events using a texting service like
9. Over 70 percent of the population uses mobile devices. Because of this, you should delegate some of your advertising dollars toward mobile.
10. Start thinking of mobile as your “go-to” media before you think of your website design on a desktop computer. Mobile first, everything else after.
11. Even if you have a physical store, mobile is still going to be a factor in your displays. Most shoppers today have some form of mobile scanning device to check deals and prices
12. Google changed their algorithm to ensure that mobile sites rank higher in search results. Why? They did it because most customers use mobile.
13. Brands need to focus more on mobile since more people are using mobile than are using desktops.
14. When you tell your brand’s story, remember how your audience will consume it. If it’s on mobile, does your content translate?
15. Mobile data enables marketers to get more information about their customers such as location, which can make just in time marketing a real contender.
16. When Google places importance on something it’s a sign of things to come. As consumers move away from desktops to more devices that are mobile it’s time to get into mobile marketing.
17. When you consider that some people don’t even have desktops today, you can and should use Facebook Ads to get your ads on mobile.
18. Never have brands been able to get as close to their customers as today due to mobile devices. Using mobile ads to take advantage of this is imperative.
19. Because mobile lead generation is different from desktop lead generation you might consider creating an app for your customers to gather that data.
20. You can use software like https://mixpanel.com/ to get to know your customers’ journey better.
21. Enable push marketing so that you can keep your customers engaged longer by recommending new content to them easily.
22. Use analytics to find out how many of your customers are consuming your information on mobile. You can use that information to plan a mobile marketing campaign.
23. When seeking to improve mobile experiences for your audience don’t degrade the desktop experience.
24. A large portion of mobile users access the web using an app such as Facebook or Twitter. Because of this, there is a huge opportunity to boost the content you create for those platforms.
25. Since 80 percent of Internet users use a Smart phone it’s imperative that you consider that when deciding on add expenditures.
26. Valuable content will make it easier for your audience to find you online whether they’re using a smart phone to search or a desktop to search as long as your properties are responsive.
27. Since most Smart phone users tend to go to bed with them and wake up with them, you’re closer to your customers than ever before. However, you must take advantage of it by producing the right content that they can find using that device.
28. According to experts, optimizing your email messages for mobile will increase your conversion rates by at least 22 percent.
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