Making Mobile Click-To-Call Ads Effective

Making Mobile Click-To-Call Ads Effective

Today, many consumers are researching there needs from their mobile phones. Many major and small businesses are concentrating more money and resources on mobile advertising as a way to get more leads and new clients to increase revenues.

However, just like any mobile marketing features, click-to-call advertising isn’t necessarily the best way for every brand or every company.

Some need to stick to a more traditional method, by smartphone technology that is, for driving sales. Simply because smartphones can do so many sophisticated things, it doesn’t mean that every marketer should use them. Just as in life itself, it is the simplest things that are often the best things.

Studies have shown that approximately 10 million dollars is generated weekly with click-to-call ads for businesses advertising on Google. Recent claims by Google, they are expecting to generate almost $3 billion in revenue with their mobile advertising and they believe that a good amount of that will come by way of the click-to-call technology.

There are two ways that marketers can use this click-to-call feature, depending on their objective.
* Ad Extensions
* Call only Ads

The public may browse and research online, however, when spending the big dollars, they want human contact. Click to call and pay per call marketing campaigns offers them that and with the right business. Real estate is limited on a smartphone, making it as easy to find and use is crucial for a successful mobile campaign. .

30 New Mobile Marketing Strategies for 2018

30 New Mobile Marketing Strategies for 2018

1. If your website isn’t mobile friendly, you’re going to lose a lot of customers.

2. Technology and trends change fast so it’s important to keep up-to-date on them.

3. Everything that can be done on your website needs to be available on mobile.


4. For mobile marketing, keep your messages short and to the point. Screen space is sparse.




5. Don’t overlook email. Most people are checking email on mobile devices so consider how your customers are reading them before you format them.


6. Remember: Social marketing is mobile marketing.

7. Discover a problem your audience has that can be solved with a simple mobile app. Then you’ll always be with your customers.


8. Incorporate mobile into your live events using a texting service like


9. Over 70 percent of the population uses mobile devices. Because of this, you should delegate some of your advertising dollars toward mobile.


                                  

10. Start thinking of mobile as your “go-to” media before you think of your website design on a desktop computer. Mobile first, everything else after.


11. Even if you have a physical store, mobile is still going to be a factor in your displays. Most shoppers today have some form of mobile scanning device to check deals and prices


12. Google changed their algorithm to ensure that mobile sites rank higher in search results. Why? They did it because most customers use mobile.


                                   


13. Brands need to focus more on mobile since more people are using mobile than are using desktops.


14. When you tell your brand’s story, remember how your audience will consume it. If it’s on mobile, does your content translate?


15. Mobile data enables marketers to get more information about their customers such as location, which can make just in time marketing a real contender.


16. When Google places importance on something it’s a sign of things to come. As consumers move away from desktops to more devices that are mobile it’s time to get into mobile marketing.


17. When you consider that some people don’t even have desktops today, you can and should use Facebook Ads to get your ads on mobile.


18. Never have brands been able to get as close to their customers as today due to mobile devices. Using mobile ads to take advantage of this is imperative.


19. Because mobile lead generation is different from desktop lead generation you might consider creating an app for your customers to gather that data.


20. You can use software like https://mixpanel.com/ to get to know your customers’ journey better.


21. Enable push marketing so that you can keep your customers engaged longer by recommending new content to them easily.


22. Use analytics to find out how many of your customers are consuming your information on mobile. You can use that information to plan a mobile marketing campaign.


23. When seeking to improve mobile experiences for your audience don’t degrade the desktop experience.


24. A large portion of mobile users access the web using an app such as Facebook or Twitter. Because of this, there is a huge opportunity to boost the content you create for those platforms.


25. Since 80 percent of Internet users use a Smart phone it’s imperative that you consider that when deciding on add expenditures.


26. Valuable content will make it easier for your audience to find you online whether they’re using a smart phone to search or a desktop to search as long as your properties are responsive.


27. Since most Smart phone users tend to go to bed with them and wake up with them, you’re closer to your customers than ever before. However, you must take advantage of it by producing the right content that they can find using that device.


28. According to experts, optimizing your email messages for mobile will increase your conversion rates by at least 22 percent.

Marketing is the lifeblood of any business. Marketing builds awareness.

Marketing is the lifeblood of any business. Marketing builds awareness. 

Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.

Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.

The term 'World Wide Web' should really have a fourth word, 'Wilderness', because that's where any website begins and stays if no efforts are made to attract visitors. Any business that builds a store, for example, must make efforts to attract custom in order to succeed. The very same principle applies online and just as in the offline world, the amount of benefits reaped is proportional to the amount of effort put in. In order to maintain any kind of competitive advantage, sustained efforts must be made with a long term plan in mind. Compared to traditional offline methods of marketing, one of the distinct advantages of marketing online is the speed at which new marketing strategies can be put to test. For example, a pay per click campaign could be launched and the results analysed all in a single day. Such campaigns can promote the smallest businesses amongst the largest industry relevant websites viewed by thousands of qualified prospects.

One of the greatest Internet marketing fallacies is those services offering automated submission to hundreds of search engines as an effective means of search engine promotion. When 80% of all search engine usage is carried out using the three largest search engines (Google, Yahoo! and MSN), the only others worth being included in are those that are highly relevant and/or localised. This means that automated submission services such as these can offer limited benefit and then only to those websites that don't already appear in a search engine's listings.

Paying For Your Web Site Traffic Is A Smart Move

Paying For Your Traffic Is A Smart Move

There are so many success stories you will hear about businesses making it good in the internet. 

The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantl

y, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money. 

The Very Basic Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to. But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.