Making Mobile Click-To-Call Ads Effective
Today, many consumers are researching there needs from their mobile phones. Many major and small businesses are concentrating more money and resources on mobile advertising as a way to get more leads and new clients to increase revenues.
However, just like any mobile marketing features, click-to-call advertising isn’t necessarily the best way for every brand or every company.
Some need to stick to a more traditional method, by smartphone technology that is, for driving sales. Simply because smartphones can do so many sophisticated things, it doesn’t mean that every marketer should use them. Just as in life itself, it is the simplest things that are often the best things.
Studies have shown that approximately 10 million dollars is generated weekly with click-to-call ads for businesses advertising on Google. Recent claims by Google, they are expecting to generate almost $3 billion in revenue with their mobile advertising and they believe that a good amount of that will come by way of the click-to-call technology.
There are two ways that marketers can use this click-to-call feature, depending on their objective.
* Ad Extensions
* Call only Ads
The public may browse and research online, however, when spending the big dollars, they want human contact. Click to call and pay per call marketing campaigns offers them that and with the right business. Real estate is limited on a smartphone, making it as easy to find and use is crucial for a successful mobile campaign. .
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