Want to be the best sales person? There are a few small secrets that will help you achieve these goals.
Commit to your goals. Write down your sales goals for this week, this month, this quarter and this year. I urge you to use specific numbers that challenge you but are attainable.
Post these goals in your office, commit yourself to meeting or exceeding those numbers. Commitment is the foundation that enables you to proceed with the remaining steps.
Ask involvement questions. Your No. 1 goal is to find the prospects need and then fill it. Sales champions use their time to find out what potential clients really need. This encompasses two purposes, one that you are interested in helping the prospect and two that you keep them interested in your presentation.
Maximize your
time. Many amateurs spend a large percentage of their time prospecting. Sales
champions develop systems that maximize their time and enable them to spend
time doing what earns them money. Ask your current
clients for referrals as you close the deal, so your striking while the iron is
hot. Ask for referrals from prospects that do not buy from you. It is a simple
idea, but it yields great rewards. Prepare for
objections. The most common rejections will be related to time, money and fear.
Fear of rejection is normal for human beings.
Here are a few
simple steps for handling objections:
Receive the
objection. Allow your prospect to complete his or her train of thought before
offering a rebuttal. Never interrupt. Acknowledge and
clarify the objection. Endorse the fact that your prospect has offered a great
idea and valid point. Ask some questions to make sure you understand the
objection, which also allows the prospect to explain his or her idea completely. Answer the
objection. This is where you address the objection. Many salespeople lose the
sale here. Amateurs dance around the issue and usually never get back to asking
for the commitment. You need to not only answer the question but focus on
following up with a closing question. Create a win-win
close. Sales champions create value in their product or service to move forward
with their proposition.
Here are a few
strategies they use to close the deal: Trial close: Give
the client a few choices for moving forward to purchase your product or
service. Assumptive walk-through close: Let me walk you through this so you get
a complete understanding of how this is going to work for you.
Then walk your
potential client through the steps of your process, getting him or her to
visualize a simple, effective means to move forward. Finish with: Most important,
if you have any questions, I want you to call me, so I can either help you
answer them or put you in contact with the right people who can. I want to save
you time and money. So please feel free to call me anytime. Method of payment
close: Are you going to use a credit card or check to purchase today? Give
unlimited follow-up: Implement strategies to communicate with your clients
regularly so you can build trust, loyalty and additional selling opportunities.
Champions use thank-you cards, emails, voicemail messages, birthday cards,
holiday cards, newsletters and personal phone calls. They stay in touch at
least once every three to four weeks.
Heard about
telemarketing? I bet you do. Telemarketing is an age-old marketing
practice that is commonly used by most companies or businesses which have a
planned approach to marketing products with the aim to generate a higher volume
of sales from the services. To put it
simply, the term “telemarketing” refers to a way that businesses can advertise
their products and offer their services.
The Basics
There are several operations involve in telemarketing. Most of the companies offering this kind of service often employ professional telemarketers or call centers to make telephone calls or send faxes to the potential customers on their behalf, hence the name. However, to obtain a list of the potential customers, the company usually purchases telemarketing lists which are available with vendors based on a preset condition or requirement. After this, if you are the one running the telemarketing business, you can have your staff or third-party companies call these contacts to generate the so-called “telemarketing leads”.
The Basics
There are several operations involve in telemarketing. Most of the companies offering this kind of service often employ professional telemarketers or call centers to make telephone calls or send faxes to the potential customers on their behalf, hence the name. However, to obtain a list of the potential customers, the company usually purchases telemarketing lists which are available with vendors based on a preset condition or requirement. After this, if you are the one running the telemarketing business, you can have your staff or third-party companies call these contacts to generate the so-called “telemarketing leads”.
There are two major categories involved in a telemarketing business. The first is Business-to-Business, and the second is Business-to-Consumer.
•Business-to-Business – This refers to the operation in which the company tries to look for other companies interested in high quality business to business calling in sales, appointment setting, lead generation, customer service, and even technical support.
•Business-to-Consumer – Like the call center programs, business to consumer telemarketing needs the special service capabilities as well as considerations. One thing to note when it comes to this kind of operation is the recent “do not call” legislation which requires that your call center must be very vigilant about the lists they use for their business to consumer programs. There are, however, some companies out there that accept business to consumer programs simply to extend their calling hours.
Note that within these two categories of telemarketing are two broad divisions: the lead generations, where the main purpose is to obtain information; and sales, where the main object is to obtain someone to buy something. All these operations are usually done by professional telemarketers.
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