A business owner will be enticed by the prospect of video for their customers, but only if they understand the value of video, and believe that the video will compel their prospects to take some buyer action.
Our mission with the prospecting emails is to find the business owners who meet one or more of the following criteria: 1. Recognizes video marketing as an opportunity to drive sales
2. Always wanted a video, but doesn’t know how to activate it 3. Is interested in marketing their business via videos
4. Has some online content we can use as a basis for the video 5. Has positive reviews we can use as testimonials Our prospecting and outreach emails will pull on these strings in an attempt to get a response: Subj: Just read your article… Want feedback? Hey [name] I had a chance to read the article you published [on your website] and I found it very insightful… Have you ever given any thought to producing a video with that content? You should know that you can reach a lot more [potential prospects / customers / buyers] with a video verses a written article. Please shoot me a reply to this email and I will send you some details.
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