Digital Marketing, generating quality leads with social media organic traffic.

Digital Marketing, generating quality leads with social media organic traffic.

However, you have to consider the fact that Facebook is not only a website that you can use to connect with your friends. It is also a tool that you can use to market the products and services you offer. If you have an online business or you are an internet marketer, you will see that Facebook is the perfect place to market in the internet.

With over 62 million subscribers from all over the world, you will see that this website is truly the Internet marketer's dream. So, here are some tips that you can use in order to use Facebook at its full potential and let it help you make a lot of money.

The first thing that you need to remember is that once you have a Facebook account, you might want to fill out your profile. Don’t just include your name, age and other basic things, but you need to really fill your profile page. You need to remember that the best profile is often a profile that is fully completed.

Once you establish your network, just don’t stay in that circle. Try to interact with other people within your industry. This is a great way to build new relationships and is also a great way to market your products or services as well as your business website. To do this, you might want to join groups related to your profession. This way, you will be able to meet people that are also interested in what you have to offer. You have to remember that Facebook is all about connecting and interacting with other members. So, you shouldn’t be shy. Try interacting with other members. Once you establish a relationship, then you will be able to expand your network and improve your marketing strategy.

In internet marketing, getting targeted traffic is the key to success. If you have a Facebook profile page, you might want to make a unique profile page in order to catch other people's attention. Try adding some applications, such as games and add some videos as well as syndicate your blog website using RSS. By doing these things, you will be able to provide people with lots of fun things to do in your profile page. These are some of the things that you need to do in order to successfully market in Facebook. Always remember that getting people to view your profile page is the key to success in Facebook marketing. Through these tips, you can be sure that you will get a lot of viewers in your profile page and increase the chances of getting them in your business website or get them to buy your products or services. Remember these tips, and you will see that you will be able to become successful in marketing in Facebook. Always remember that you need to work hard in order for you to become successful in Facebook.

Branding your company should be the first thing a company does.

Branding your company should be the first thing a company does. You must convince potential customers to buy from you. 

Very few people have a monopoly like Microsoft or EBay, everyone else need to steer business to their company or product. When people think about your company, what is their impression.

For my company, Solutions Ink, I wanted to portray a fresh, professional, ease of use type of company whose product meets their quality needs while helping their business. I wanted to portray Solutions Ink as always on the fore front of the printing and promotional product industry's.

There are several elements of business branding, the first of which is your logo. It is a good idea to use a professional in creating your company logo. A logo designed with clip art and unprofessional graphics can make your business seem unprofessional. Your company logo should appear in as many places as possible including emails, letterhead, pens, and notepads. The image your company projects should be professional and memorable.

This technique can be applied to any industry. The key is to now your product and the strengths of your company. The next step is to educate your customers on your company's merits. Then you must reinforce your image constantly to stay in your existing customers mind, as well as peak the curiosity of potential new customers.


Business branding must be highly visible and easily identifiable to the public. Your branding logo and slogan should be consistently displayed in all your company advertisements and correspondence. The image your company projects is just as important as the quality of services and products you provide.

Your Website Is Beautiful - But Where Are the Profits?

Your Website Is Beautiful - But Where Are the Profits?

 
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Most new e-business owners realize they need a website that looks professional.  But how elaborate do you need to be? 

How much energy, creativity and money should you invest so that visitors gasp, “Wow – what a beautiful website?”

Experienced business owners know: Your goal is to create a website that sells, not a site that wins the electronic version of Miss Universe.  Most of the time you’ll want to win sales contests not beauty contests.Remember the commercial about the beer and the dog?   A man sends his dog into the kitchen to get him a beer.  We hear sounds of a refrigerator opening and a can opener humming...and then we hear lapping sounds.  Oh no! The dog is drinking the beer! Great commercial, right? Except ... can you remember the brand of beer?

And of course, we’ve all seen that big pink battery-powered rabbit. But many viewers can’t remember the sponsor’s brand.

(1) Emphasize your marketing message.

Recently I heard a speaking professional say, “My speaking wardrobe is designed to avoid calling attention to me. When the audience is thinking, ‘What a beautiful suit!’ or ‘What a mess!” they’re not listening to my message.” Your website works the same way. Stay focused on the content.

(2) Use graphics sparingly.

Graphics take a while to load. And what sells your product? Research shows visitors seek information. So, use graphics to convey specific messages. A fitness site could show a before-and-after. And real estate sites can show examples of real houses.

(3) Use meaningful graphics.

One award-winning site featured a menu on an elaborately drawn 3-ring notebook. The words were hard to read and frankly I’m not sure I remember what the site was all about. But let’s say you want to target a business audience.  You’d show pinstripes and briefcases. Sure, your target market wears business casual and carries canvas. But they’ll pick up the symbolism, especially if you’re trying to differentiate yourself from a leisure or family market.

(4) Skip flash and frames (usually).

You probably know this already. Search engines don’t like frames and your visitors will get impatient waiting for flash to load. If you’re a famous musician (like Coldplay) or author (like Lawrence Block) you can create an elaborate site and your fans will wait half an hour, if need be.  They’ll expect something out of the ordinary. And if you’re a web designer, you probably need to showcase some of your tricks. But most of the time, I believe websites are like basketball games. Web copy is out on the court, putting points on the board.  Readers look for smooth moves and sharp uniforms but they’re mostly paying attention to the action.

(5) Create a great headline for each page.

Research shows, over and over, that readers respond first to your headline. If they’re intrigued, they’ll go on to read your copy. Readers look first for headlines that communicate, “I share your pain!” They’ve got problems and they’re surfing for solutions. And they don’t have much time. Bottom line: Focus on creating and communicating a great marketing message. Frame your message so you come across as professional but keep your website focused on learning how you can provide solutions to their challenges.

EMAIL TEMPLATES A business owner will be enticed by the prospect of video for their customers, but only if they understand the value of video, and believe that the video will compel their prospects to take some buyer action.

A business owner will be enticed by the prospect of video for their customers, but only if they understand the value of video, and believe that the video will compel their prospects to take some buyer action. 

Our mission with the prospecting emails is to find the business owners who meet one or more of the following criteria: 1. Recognizes video marketing as an opportunity to drive sales 

2. Always wanted a video, but doesn’t know how to activate it 3. Is interested in marketing their business via videos

4. Has some online content we can use as a basis for the video 5. Has positive reviews we can use as testimonials Our prospecting and outreach emails will pull on these strings in an attempt to get a response:  Subj: Just read your article… Want feedback?  Hey [name] I had a chance to read the article you published [on your website] and I found it very insightful… Have you ever given any thought to producing a video with that content?  You should know that you can reach a lot more [potential prospects / customers / buyers] with a video verses a written article.  Please shoot me a reply to this email and I will send you some details.

If you've been using Google's Ad-Sense

S.E.O for Adsense

If you've been using Google's Ad-Sense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more Ad-Sense click and a higher income.

But who do you do this? Well, the major way you'll get visitors to see your website (other then using Ad-Words, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results. 

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

AD SENSE - PROS AND CONS YOU HAVE THAT SITE ON-LINE FOR QUITE A WHILE, ITS GENERATING A GOOD NUMBER OF HITS EVERY DAY AND YOU'RE THINKING WHETHER OR NOT TO USE AD SENSE ADVERTISING ON IT TO MAKE IT GENERATE SOME FORM OF INCOME. WELL THIS IS A DESCRIPTION OF THE PROS AND CONS OF THIS APPROACH TO INTERNET ADVERTISING.

AD SENSE - PROS AND CONS YOU HAVE THAT SITE ON-LINE FOR QUITE A WHILE, ITS GENERATING A GOOD NUMBER OF HITS EVERY DAY AND YOU'RE THINKING WHETHER OR NOT TO USE AD SENSE ADVERTISING ON IT TO MAKE IT GENERATE SOME FORM OF INCOME. WELL THIS IS A DESCRIPTION OF THE PROS AND CONS OF THIS APPROACH TO INTERNET ADVERTISING. 

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AD SENSE HAS DEFINITELY HIT THE INTERNET LIKE SOMETHING FROM ANOTHER PLANET AND PEOPLE ARE VERY EXCITED ABOUT IT EVERYWHERE. THERE ARE NEGATIVE ASPECTS TO AD SENSE AND ALTERNATIVES TO CONSIDER. AD SENSE IS GENERALLY A GREAT TOOL FOR WEBMASTERS. WHEREAS, THEY WOULD USE TO WORRY ABOUT HOW TO RAISE ENOUGH MONEY TO KEEP THEIR SITES PROFITABLE, OR AT LEAST KEEP THEM ON-LINE THOSE WORRIES ARE GONE. 

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AD SENSE ALLOWS WEBMASTERS TO FORGET ABOUT THOSE WORRIES AND CONCENTRATE ON CREATING GOOD CONTENT FOR THEIR SITES. IN FACT, THE EMPHASIS IS NOW ON CREATING QUALITY CONTENT (OFTEN ASSOCIATED WITH THE TOP-PAYING WORDS) WHICH WILL BRING YOU MANY VISITORS. AD SENSE CAN ALSO VERY WELL INTEGRATED WITH YOUR WEBSITE, IT'S EASILY CUSTOMIZATION IN TERMS OF COLORS, SIZE AND POSITION WHICH MEANS YOU CAN EXPERIMENT WITH IT IN ANY WAY YOU LIKE TO MAXIMIZE YOUR INCOME. AD SENSE IS A VERY GOOD MEANS OF GENERATING A CONSTANT REVENUE ON YOUR SITE. ALL YOU NEED TO DO IS CREATE SOME QUALITY CONTENT AND KEEP IT UPDATED CONSTANTLY AND YOU CAN LITERALLY LIVE OFF YOUR WEBSITE. 

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A LOT OF PEOPLE ARE DOING JUST THAT NOWADAYS WITH AD SENSE, SO IT'S BECOME SORT OF A BUSINESS IN ITSELF. IT'S ALSO A GREAT PROGRAM BECAUSE YOU CAN HAVE THE SAME ACCOUNT ADVERTISING ON ALL YOUR PAGES. THIS IS GREAT FOR WEBMASTERS WIT A LOT OF CONTENT BECAUSE IT MEANS THEY DON'T HAVE TO CREATE MANY ACCOUNTS UNNECESSARILY. BUT AS STATED, ABOVE, THERE ARE SOME NEGATIVE ASPECTS TO ADVERTISING WITH ADSENSE AND HERE'S A SMALL LIST OF SUCH CONS.

CLEARLY THE LARGEST NEGATIVE IMPACT THE ADSENSE PROGRAM CAN HAVE ON YOU IS THROUGH GOOGLE CLOSING YOUR ACCOUNTS. MOST OF THE TIME THIS HAPPENS BECAUSE OF SO CALLED 'CLICK FRAUD', WHICH MEANS SOMEBODY WOULD BE PRODUCING ARTIFICIAL CLICKS ON YOUR PAGE. THERE'S ONE REALLY NASTY SIDE TO THAT. IT DOESN'T HAVE TO BE YOU MAKING THOSE ARTIFICIAL CLICKS. IT COULD VERY WELL BE YOUR COMPETITION DOING THIS IN ORDER TO SHUT YOU DOWN, OR THE COMPETITOR OF WHOEVER IS ADVERTISING ON YOUR PAGE, LOOKING TO DRIVE THEIR MARKETING COSTS UP. THE EARNING ADSENSE BRINGS YOU ARE BY NO MEANS CONSTANT. IN FACT, THEY'RE NOT EVEN CLOSE TO THAT. ANYTHING YOU DO TO YOUR SITE COULD END UP BEING A BIG MISTAKE COSTING YOU A GREAT DEAL OF MONEY. IT'S THAT KIND OF PRESSURE THAT HAS A NEGATIVE IMPACT ON YOU. FIRST OF ALL, YOU CONSTANTLY NEED TO MAKE SURE YOUR SITE IS IN THE SPOTLIGHT OF SEARCH ENGINES WHEN PEOPLE ARE SEARCHING FOR WHATEVER IT IS YOUR SITE IS ABOUT.

IF YOU FAIL TO DO THAT YOU WON'T HAVE ANY VISITORS, AND THAT OF COURSE MEANS YOU WON'T HAVE ANY AD SENSE REVENUE. IN A WAY THIS IS NOTHING NEW, AS ANY FORM OF GENERATING REVENUE ON THE INTERNET WITH ADVERTISING HAS SUCH A DRAWBACK. AND FINALLY, ANOTHER MAJOR PROBLEM IS THAT YOU CONSTANTLY HAVE TO FEED YOUR SITE WITH BETTER AND BETTER CONTENT. NOW, OF COURSE, CERTAIN SITES ARE VERY WELL GEARED TOWARDS DOING THIS BUT WITH SOME TYPES OF CONTENT THIS IS RATHER HARD TO ACHIEVE. THIS IS OFTEN WHY THE SERVICES OF A COPYWRITER ARE EMPLOYED TO GENERATE MORE AND MORE CONTENT.

WHEN WRITING ORIGINAL CONTENT, THE BEST THING A WEBSITE OWNER CAN DO IS RESEARCH A TOPIC THOROUGHLY AND THEN RETURN TO WRITING WITH LOTS OF INFORMATION THEY CAN OUT IN THEIR OWN WORDS, AND SHOW THEIR OWN OPINION ON. SO THERE ARE THE PROS AND CONS OF USING THE ADSENSE NETWORK FOR GENERATING PROFITS THROUGH ADVERTISING. NOW THE CHOICE OF WHETHER OR NOT THESE WORK FOR YOU IS YOURS.

HOW TO SOLVE FOR THE ASPIRATIONS & EMPTY PROMISES OF THE MARKETPLACE. HOW TO SOLVE FOR THE ASPIRATIONS & EMPTY PROMISES OF THE MARKETPLACE.

1. Recognition & Reach

1. Individualized Profiles

1. Decisioning & Delivery

1. Measurement & Insights

“Personalization” may be our industry’s most misused word. It’s come to mean everything that’s even remotely targeted or customized—leaving marketers disappointed by the results of inaccurate, ineffective “personalization solutions.”

What marketers are really hoping for is one-to-one marketing at scale. And that’s something that can’t be achieved without mastering these four essentials: This informative guide explains how Conversant continues to achieve these, and how this one-to-one marketing solution stacks up against re-marketers and point solutions.