One of the most effective things you can do to increase revenue is to increase your conversion rate

New Digital Marketing and Leads Generation Marketing Tactics for Converting more leads in 2018 - 2019 by Using Facebook Ads.

One of the most effective things you can do to increase revenue is to increase your conversion rate; if you’re only getting two out of every 10 visitors to convert, it’s a much better option to learn how to optimize your website to convert four out of 10, than to double your number of visitors. Based on time-proven tips and strategies, I’ll be sharing 12 conversion optimization tips that online business owners should consider in 2017

Address the Mobile Browser: When it comes to conversion, your visitor’s mobile experience plays a major role; this is especially important when you consider the following statistics: More people now access the Internet on their mobile devices than on a desktop computer. Mobile influences eCommerce sales directly to the tune of $76.79 billion annually and indirectly to the tune of over $1 trillion annually.

Work on the Sales Experience: Recent research by Showpad and Demand Metric reveals that a bad sales experience can result in up to 72 percent in lost sales, and that it often takes months or years to recover from the damage that ensues. Limit the Number of Checkout Form Fields: Research has established that introducing more form fields will always lower conversion rates, and this is worth considering as you prepare your conversion optimization strategy for 2017.

Include the Right Number of Options: Two things are anathema to good conversion rates; the first is availability of too many options, while the other is lack of options. In the Paradox of Choice, American psychologist Barry Schwartz reveals that giving people too many options will paralyze them, confusing them about what choice to make and as a result lead them to make no choice. Make sure you don’t include too many options for your users; usually, if your goal is to get people to take a desired action, then make it so that that’s the only option they have; if you want someone to subscribe to your site, eliminate social sharing buttons from your landing pages.

The internet is the hottest place today to earn cash. If you are planning to start an online business, then you first need to know that although the internet will potentially generate a lot of cash for you, it doesn’t mean that you will be able to achieve success overnight. You still need to work hard even if it is an online business, and, if you want to become successful with your new online business, you need to market it on the internet. You have to remember that if you have a new website, no one knows about it and if someone knows it exist, he or she wouldn’t care. You have to market your products by marketing your website. It's how it works in the internet. It is also important to remember that marketing on the internet is different from marketing in the real world. In fact, even the most experienced marketers in the real world have hard time marketing in the internet. It is a new kind of marketing and it will require different strategies to make things sell.

There are free ways to market in the internet. However, these free ways can be a pain. Unless you are a really good writer, it is often very hard to catch people's attention in the internet. If you are just a beginner in the world of internet marketing, then you might want to try out Facebook. Here, marketing is easy, effective, and is very cheap. Facebook is basically a social networking website where each member will build their own network of friends. Here, people will be able to communicate and have lots of fun with the different applications available. With over 60 million active subscribers and still continuing to grow, you will obviously see that Facebook is definitely the place to market your products or services. You don’t have to worry about traffic as with the amount of people logging in and out each day, you know that you have your clients here. All you need to do is get them to your website.

After becoming a member at Facebook and building your own network of friends and also after completing your profile, the next step is to start using Facebook Ads to market your products or services. Facebook Ads is basically a pay per click advertising tool offered by Facebook to its members and is used within the Facebook website. The great thing about Facebook Ads is that it will let you decide your target clients according to interests, age, gender and other general information. You will also be the one to decide the daily budget for the advertising. This way, you will be able to try out your advertising without investing a lot of cash. If you are just beginning to advertise, don’t expect to get results right away. It's all a matter of trial and error. Besides, nobody's perfect. You have to find out what your target market wants in an advertising campaign or what will get their attention. With Facebook Ads, you will be able to do this. So, if you are just starting out with your online business and you want to promote your products, services and your website in the internet, you might want to try marketing in Facebook Ads. Here, marketing is a lot more fun, cheaper and also very effective.

Generating quality inbound leads that Build Customer Relationships That Last.

Generating quality inbound leads that Build Customer Relationships That Last.

One of the ways a business builds its brand is to tug at the emotions of their audience. 

The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. 

You can actually set out to build these relationships by using emotional marketing techniques. Show Them That You Know Them, The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

Treat Them Right, So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

Be Transparent and Honest, One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

Are you in need of tax leads?

Are you in need of tax leads? 

Our tax preparation leads & unfilled tax return Leads are individuals or businesses that are currently seeking help with filing their taxes. These leads are generally people who have missed the tax filing deadline and are looking to file past due taxes. Sometimes these individuals will owe taxes and will need help setting up payment plans or negotiating some other type of settlement.

These tax leads are available all year, not just tax season. These are great leads to keep any accounting firm busy all year round after their busy season gets over with.

Individual or business who have unfilled taxes

These leads are 100% exclusive to you 

Tax Preparation lead is $16.00 - $22.00 Each

Tax Resolution lead is $50.00 - $80.00 Each

Receive the lead real time after someone submits and online form requesting help

Blog marketing is something that most everyone is doing that owns a blog.

Blog Marketing For Money

Blog marketing is something that most everyone is doing that owns a blog. You are going to find that many of them are bloging for money, and many are not. The numbers really vary and depend  on what you are looking at. 

If you are wanting a home business that consists of blog marketing, then you would be bloging for money. However, if you just have a blog that you use to write your thoughts and journal more or less, you are probably not blogging for money. Everyone blogs for a different reason. Blog marketing to make money means that you are simply bloging for a profit. If you are going to make an amount of money that will add up to become anything, you need to be persistent, and consistent. To do so there are some things as well as techniques and tools that you must know and know how to use. Keep reading for more.

While good content is something that you will need for your blog to make money, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog to make money. Content is the key to successful marketing lately

Tracking is another part of blog marketing for money that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing and making money while blogging. You will want to know what keywords are working, and which are not. So that you will know which keywords to use more of and which ones to drop.

Another thing that is important when you are blog marketing for money is to find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, and the more the better in this case.

Blog marketing for money can be done. You just simply have to know what works and what does not. It is truly a trial and error basis. If you think you might know of a new way to market your blog the most effectively, try it! You just never know if it will work for you until you do. Then if you find something that works and works well, consider making it in to an ebook and marketing that as well. You will have the know how, it is just a matter of using it.

Use Affiliate Marketing to generate quality inbound tax leads, student loan consolidation leads.

Use Affiliate Marketing to generate quality inbound tax leads, student loan consolidation leads.

Building relationships is important for affiliate marketers because you’ll build trust with your audience. People buy from those they trust. Focus on building relationships first. Strong relationships often lead to affiliate marketing success due to the “know, like, trust principle.” 

Build traffic that counts so that you have more ready to buy eyes on your products. To do this you must understand your audience and target them. Affiliate marketers who promote products they have tried and used are more successful. 

At the very least, ensure you’ve familiarized yourself with the product creator so you know their product is good and their customer service is top notch. When you are particular about the products you promote, you build trust with your audience. If your buyers have positive experiences, they’ll take your advice again. Don’t burn bridges. If a product is not as good as you thought it would be, go through the proper channels to let the creator know. Avoid “slamming” the product in a negative post.

Why Advertisers use Digital marketing to

Why Advertisers support Ad-sense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.

Digital Marketing, generating quality leads with social media organic traffic.

Digital Marketing, generating quality leads with social media organic traffic.

However, you have to consider the fact that Facebook is not only a website that you can use to connect with your friends. It is also a tool that you can use to market the products and services you offer. If you have an online business or you are an internet marketer, you will see that Facebook is the perfect place to market in the internet.

With over 62 million subscribers from all over the world, you will see that this website is truly the Internet marketer's dream. So, here are some tips that you can use in order to use Facebook at its full potential and let it help you make a lot of money.

The first thing that you need to remember is that once you have a Facebook account, you might want to fill out your profile. Don’t just include your name, age and other basic things, but you need to really fill your profile page. You need to remember that the best profile is often a profile that is fully completed.

Once you establish your network, just don’t stay in that circle. Try to interact with other people within your industry. This is a great way to build new relationships and is also a great way to market your products or services as well as your business website. To do this, you might want to join groups related to your profession. This way, you will be able to meet people that are also interested in what you have to offer. You have to remember that Facebook is all about connecting and interacting with other members. So, you shouldn’t be shy. Try interacting with other members. Once you establish a relationship, then you will be able to expand your network and improve your marketing strategy.

In internet marketing, getting targeted traffic is the key to success. If you have a Facebook profile page, you might want to make a unique profile page in order to catch other people's attention. Try adding some applications, such as games and add some videos as well as syndicate your blog website using RSS. By doing these things, you will be able to provide people with lots of fun things to do in your profile page. These are some of the things that you need to do in order to successfully market in Facebook. Always remember that getting people to view your profile page is the key to success in Facebook marketing. Through these tips, you can be sure that you will get a lot of viewers in your profile page and increase the chances of getting them in your business website or get them to buy your products or services. Remember these tips, and you will see that you will be able to become successful in marketing in Facebook. Always remember that you need to work hard in order for you to become successful in Facebook.

Evaluating the Response to Your Internet Marketing

Evaluating the Response to Your Internet Marketing

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. 

This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you. 

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you. 

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running. 

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately. 

Award-winning marketing and lead generation programs that help you launch and grow a solid client base. Leveraging technology to drive business goals.

Award-winning marketing and lead generation programs that help you launch and grow a solid client base. Leveraging technology to drive business goals.

Your business is supported by our Three Dimensional Marketing Plan that is comprised of online marketing, offline marketing and public relations. In an effort to incorporate the laws of branding, new media techniques and on-demand tools, we have created a marketing strategy unlike any other in the industry. 

This program allows you the ability to explore a full comprehensive approach towards effectively marketing to your clientele. Lead Generation We fully fund more than one million dollars annually to increase brand awareness, generate leads and ensure the growth of our clientele base and website visitors.

Using search engine optimization, paid search and our innovative online search engine display advertising, we attract vacation seekers who are surfing the Internet and encourage them to visit our website.
Exclusive Promotions
We fully fund $600,000 annually to create exclusive promotions that you can pass directly onto your clients with offers that can’t be found anywhere else.
Exclusive offers include free onboard credit, free shore excursion, free spa treatments and more

Social Media

We support your social media efforts by providing you with timely content for your postings and by sharing best practices.

Video Program

We offer you an industry-first, revolutionary library of professional travel videos for you to use with your business – FREE to you! These 50+ videos are presented by a travel host and highlight cruise ships, destinations, all-inclusive resorts and more.

It’s simple, video produces results. Travel videos enable you to educate and entertain your clients while helping you increase sales. Website visitors who watch a video are 64 percent more likely to make a purchase from you, and 93% of travelers are inspired to book a vacation after watching a video.

Videos are professionally produced and ready-to-use on your personal website, social media and television commercials.Unlimited Mobile-Friendly Marketing We design, build and send 2.8 million emails a month on behalf of our franchise owners.
Emails are personalized with your contact information. Plus, all links within the email are sent directly to your personal business website. Our email re-marketing program automatically follows-up with customers who shopped on your website but did not complete a purchase. These emails captivate the customer with cruise options that may be of interest to them based on their search, ultimately encouraging them to return to your website or contact you directly.


Direct Mail Program

Our automated direct mail program is completely turnkey and done on your behalf – saving you time and money. The program features a built-in customer segmentation tool so you are able to market to your most qualified clients.
Individual cruise line postcards and mailers, brochures and our own award-winning, in-house World Traveler magazine are all included in this program. Offered with our magazine, your customers have the chance to win a free vacation.
These mailers are personalized with YOUR Franchise contact information and sent directly from the printer to your client database and/or to your prospects.

On-Demand Print and Sale Collateral

Your online publishing tool, Cruise Create Plus, is your one-stop-shop for on-demand print and direct mail marketing programs. This ordering feature allows you to securely upload a mailing list, manage current lists or create a new list of clients. You’ll be able to customize professionally designed collateral including flyers, magazine and newspaper ads, postcards, trade show displays, and various other marketing materials.



Public Relations

Our Communications team has created a collection of fully customization press releases to assist each franchise owner in developing a successful localized public relations and self-promotional strategy. We work closely with the marketing and business development teams to ensure you get maximum exposure for promotions and local events. One-on-one media training is available if you secure speaking or interview opportunities.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.

Search Engine Optimization And Why You Gotta Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. 

Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. Making money from a content rich niche marketing website can be very easy, very difficult or impossible. First let’s define and describe what a content rich niche market website is and how it works. You won’t find a list for “Niche Markets” anywhere. There isn’t one. 

A person will find niche marketers when he types words into his favorite search engine and hits search. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. 

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday. 

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. 

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s say he types in “Improving my golf score”. He will get many hits that will provide links that take him to niche marketing sites. On these sites, he will be asked to enter his email address and opt-in to receiving a newsletter. Since he is in need of learning how to improve his golf score, he willingly does that. On the content rich site he will find articles and other information about improving his golf score and advertisements for products and services designed to help him improve his golf score.  In the future he will receive a newsletter, about every two weeks usually, and he will have become a niche market customer. 

If you are the niche marketer, the opt-in email address supplied is pure gold because you will have a customer or a potential customer. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. 

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. 

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. When he buys the products and/or services that you are advertising on your site, you will make money. Having a content rich site enhances the possibility of sales. 

The trick to making money from a content rich niche marketing website is to have a topic that helps people solve their problems, makes them feel better or look better, or supplies them with information that they need. You will need to have related products and services advertised on your site since that is where the income actually comes from. The website content is what makes people visit your site again and again. The more content rich it is will determine how often they visit and how long they stay. The longer they stay the more opportunities you have to sell to them. 

Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. 

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company. 

We don't find leads, we bring you customers.

We don't find leads, we bring you customers.

Lead Stream gets new customers to call you. That's where lead generation services fall short.

Don't be invisible to
your customers

With our SEO strategy, we raise your web search
ranking and make it easier for customers to find you. 

Understanding digital marketing

Understanding digital marketing

 

What is digital marketing? Bud Caddell defines ‘digital’ as “a participatory layer of all media that allows users to self-select their own experiences, and affords marketers the ability to bridge media, gain feedback, iterate their message, and collect relationships” (Caddell, 2013). In other words, digital is a new way of exploring content (for users) and connecting with customers (for marketers).

Our Digital Marketing Company Provide On Page and off page SEO Services with Total Satisfaction. SEO is the Most Crucial Part Of Digital Marketing. SEO Gives Total Organic Traffic. Also it gives awareness about your website. By proper SEO. Website rank on the 1st page of SERP (Search Engine Result Page).

Branding your tax business using digital marketing or print marketing.

Branding your business using digital marketing or print marketing.

Your brand will be the first impression the public has of your business and could very well be the most important one.

The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business because it allows the public to identify your company name on sight.

Another important feature of business branding is your slogan. A slogan identifies the values and mission statement of your company. A slogan should emphasize the message you want to convey to the public. You should choose your wording carefully and create a short slogan that is easy to remember. Business branding is very important to any type of business and you should include your logo and/or slogan in your web site design and signage. In creating the perfect brand for your business, you need to determine who your customers are and how your business can fill their needs, and who your competitors are and why your business is a better choice for consumers.

Once you have achieved this, giving out promotional products is a useful way of staying on their minds. The trick is to find a great promotional product, that fits you budget, is useful to the end user and doesn't shout your name too boldly. Humor is a great way to have your customers keep your stuff. The items seen most times for an office person are calendars and coffee mugs. To be different in the Montreal Promotional Product market, Solutions Ink sent out to all existing customers a 14-ounce special mug which was imprinted with thermometric ink. The ink is heat sensitive and evaporates on heat and returns on cold. With this you can print something underneath the thermometric ink which is revealed when cold.